By Orna Ballout
Bold blazers are flying high on the style radar as the ultimate wardrobe must-have. If you haven’t noticed (where have you been!), designs with spikes, wild, unique prints and textures have been spotted on many of the region’s trendsetters. And you can bet your bottom dollar that the wearers have fallen under the spell of Lady Fozaza.
Lady Fozaza, a label launched only last year by Dubai-based fashion designer Alanoud Badr, is causing fashion chaos thanks to the range of eye-catching blazers which have managed to get the fash pack all hot and flustered. In town for an exclusive event at The Vanity Room, where the label Lady Fozaza is available, the 32-year-old designer tells GLAM all about her popular brand.
“Honestly, I’d be lying to say I had a secret. For years I’ve worked promoting other designers through my online boutique. I never really had the guts to follow designing, something I’ve always been passionate about. When I eventually started, every piece I’ve created has been out of love, and I’ve been touched by the response so far.”
“For the event at The Vanity Room, I’ve created four exclusive blazer designs for Qatar. The Qatari women have a very distinctive sense of style, it’s almost majestic but also very fashion forward. I had great fun designing the blazers which all have names: Black Widow, Irish Stud, Electric Avenue and White Fog.”
“Since I started designing, a lot of celebrities have been spotted in my blazers. Kim Kardashian was seen wearing one from my first collection in New York; that was amazing. And winning at the Grazia Style Awards for 2012 was the cherry on top!”
“My family are a huge support. My Dad is from Saudi Arabia and my mum is from Lebanon, the Lebanese helps smooth the Saudi over! It’s good dynamics. Fathers are always a bit confused when their daughters venture into something creative but he’s pleasantly surprised.”
“Some people complain that I don’t represent Islam in a proper way. There are a lot of designers from Saudi but they’re very conservative and usually work behind the scenes. I prefer being in front of the scenes, because as a designer, my clothes represent who I am and I think people can connect to the clothes I make.”
“It’s not going to stop at blazers. They will always be a part of the collection but we’ll be bringing out a lot of things that will surprise people. There’s something cooking with Topshop at the moment, and I’m also collaborating with Violent Lips on a special edition for Lady Fozaza.”
Personal style… is like the blazers. My character changes a lot, us women in general are very moody but try to hide it!
Can’t live without… my bronzer, I have to always be tanned. Mascara, designing and being around people.
Style Crushes… Kate Moss, Victoria Beckham and Miroslava Duma. I also love the craziness of Anna Dello Russo; she should be on a catwalk 24/7!
Advice… Be true to yourself. Try not to compete. Don’t worry about what other people are doing.
Lady Fozaza is available at The Vanity Room, The Pearl Qatar